With Apple, you have to do next?

Apple, reported its first drop in sales in 13 years on Tuesday. Sales were down about $ 8 billion (£ 5,5 billion) compared to the same period last year, and its shares fell nearly 20% in the last 12 months.

Although it is fair to say that the company is still a long way from poverty - it has about $ 200 billion in offshore reserves alone - many see the news as a sign that the winning formula he upheld for so long is not enough any longer.

So, where the next billion-dollar business? BBC asked the experts.

industry analyst

Apple, storeImage copyrightGetty Images
Sales slowed captioniPhone Image
Ben Wood of CCS Insight specializes in looking into the IT industry.

Virtual Reality, which the Executive Officer Tim Cook has already declared the region a great potential, and many Apple rumors, the car can be extremely profitable both for tech giant, he said.

He also believes that Apple can set its sights on the potentially lucrative Indian market.

"Despite the fact that this is a difficult task for the company Apple's, to sell the full price of iPhones in India, the enormity of the population and the potential for adoption of smart phones can not be ignored," he said.

Otherwise, Apple may take on the likes of Amazon and Sky as the main content provider, Mr. Wood stated.

"Apple has a huge cash pile, which would allow to easily acquire the rights to major sporting events, or other hot areas of content," he said.

"Taking into account its ability to distribute content on the vast installed base of wealthy owners of Apple devices, this may be a new direction for the company."